How AI Is Quietly Transforming the Business of Consulting in India
Artificial Intelligence (AI) is not replacing consultants—it’s reshaping how they work. At research-focused firms like MARC Glocal, AI tools are helping accelerate discovery, sharpen insights, and deliver greater value in less time. As India’s consulting industry evolves, AI is becoming a competitive differentiator—not just a tool for efficiency, but a catalyst for deeper insights.
AI-Powered Research: Faster, Richer, and More Focused
Consulting has always depended on deep research and contextual understanding. With AI tools like ChatGPT, Notebook LM, Gemini, and Perplexity AI, consultants can now:
Summarize complex documents
Identify emerging themes
Validate insights more quickly
These tools don’t skip steps—they enhance research workflows, helping teams begin with more context and move from raw data to clarity faster.
According to Harvard Business Review, AI is helping knowledge workers synthesize large volumes of information more efficiently, enabling higher-quality outputs in less time.
Turning Raw Data into Diagnostic Possibilities
AI is particularly powerful in business intelligence and data analysis consulting. It interprets patterns across:
Industry reports
Client performance data
This enables consultants to simulate scenarios, benchmark metrics, and flag inefficiencies—supporting faster decision-making in areas such as market feasibility, operational diagnostics, and investment evaluation.
As noted by McKinsey & Company, generative AI has the potential to unlock over $4 trillion in annual economic impact by enhancing productivity across business functions.
Sharper Deliverables, Smarter Use of Time
Clients today expect clear, actionable insights within short timeframes. AI assists with:
Drafting reports
Writing summary notes
Outlining data visualizations
At MARC Glocal, tools like Notebook LM are used to analyze long-form content—such as industry reports and competitor websites—streamlining the research phase without compromising insight. This frees consultants to focus on high-value activities like strategic analysis and actionable recommendations.
India’s Consulting Model and AI’s Growing Role
India’s consulting landscape—especially among SMEs—is mostly project-based, with clients demanding more value under fixed timelines and budgets.
AI empowers consultants to:
Deliver high-quality output faster
Customize insights to evolving client needs
Analyze unstructured data and surface hard-to-find trends
PwC India highlights how AI is reshaping delivery models for Indian firms, allowing consultants to balance cost-efficiency with high-impact outcomes.
For example, AI can uncover niche market opportunities or interpret complex policy updates from government databases—something conventional search methods often miss. Still, validating the source and applying insights meaningfully remain core consultant responsibilities.
The Real Value Still Lies in Human Context
AI tools may accelerate workflows, but the core value of consulting—asking the right questions, applying judgment, and making informed recommendations—remains human.
At MARC Glocal, AI enhances the consulting process. But domain expertise, sectoral understanding, and strategic thinking remain the foundation for delivering impact.
MIT Sloan Management Review emphasizes that while AI aids decision-making, human intuition and ethical judgment are vital for responsible implementation.
Want to learn how we deliver tailored go-to-market strategies and insights? Let’s explore how MARC Glocal supports growth-focused decision-making.
Looking Ahead: Smarter Tools, Sharper Thinking
AI adoption at MARC is still exploratory, with individual consultants experimenting with tools to:
Accelerate research
Draft content components
Test ideas in real time
The firms that will lead the next wave of growth are those that blend AI fluency with domain depth, delivering:
Better client questions
Clearer analysis
Stronger, actionable results
Explore how the World Economic Forum outlines the impact of generative AI on the professional services industry, reinforcing the shift toward smart-human partnerships.
The Future of Consulting Is Human-Led and AI-Enabled
The future isn’t about AI replacing consultants. It’s about consultants who use AI outperforming those who don’t. The true edge lies in how we combine sharp thinking with smart tools.
Let’s Talk About Insights
Looking to use AI-powered research or build smarter consulting strategies?
Contact MARC Glocal to explore how we blend intelligence with insight for sustainable growth.
