Before
The client's situation
- Partagal Math is a legacy spiritual institution in Goa with a proposed destination centred on a 77-foot Lord Ram statue.
- The expanded scope included a Ramayana-themed park, a museum, a 3D/7D theatre, an auditorium, and yoga and meditation facilities.
- A prior feasibility study had to be updated because market conditions and the project scope had changed.
Challenge
The question that had to be answered
How should a 550-year spiritual institution update its tourism feasibility and visitor model?
MARC's approach
What we did
- 1
The tourism market, visitor trends, catchment potential and competing destinations were reassessed.
- 2
TAM/SAM footfall, revenue streams, CAPEX, OPEX, IRR, NPV, ROI and payback were updated.
- 3
A branding, marketing and visitor engagement strategy was developed.
Result
What the work delivered
- An updated feasibility report and a revised financial model were defined.
- Food-court demand, a space study and visitor distribution were planned.
- The marketing strategy was aligned to revenue targets and to the visitor experience.
Consulting takeaway
Large religious tourism projects need commercial discipline without losing purpose: footfall, dwell time, spend per visitor and viability must be tested zone by zone.
Tourism feasibilityFinancial modellingFootfall (TAM/SAM)GoaDestination marketing
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