Market Research

Delivering up-to date data driven quality market research

Unlock the true potential of market data and embrace new business models with our customised market research solutions


Market Research

Thorough market research is the first step toward making an important business decision. It helps you gain important insights and data about existing competition and offerings as well as an understanding of the preferences and choices of your target audience.

Gain actionable insights into product, technology, customers, competition, and marketplace

An effective market study and data analysis can help mitigate risk by providing an opportunity to make informed decisions about the product, price, features, and marketing strategy before you enter the market. This also helps you optimally utilize your resources towards driving growth.

Calculated business decisions drive businesses towards growth only when they are backed by exhaustive, and versatile yet customized market research. Decision makers often make assumptions prior to taking the next big step for their business. This exposes them to a wide array of risks and uncertainties. Market research helps to assess and mitigate these risks through understanding the expectations and aspirations of the target market and aiding in the development of key business strategies. Comprehensive market research is essential for a business to explore new opportunities, identify gaps in the market, and sustain its competitive edge.

Case Study

In the past we have delivered an extensive research report to one of our valuable patrons from the pharmaceutical sector. The client intended to get their products contract manufactured in USA and export to five different countries.

Some of the key value propositions and solutions we provided during our engagement are as follows:

Helped identify the appropriate contract manufacturer after detailed scrutiny based on several criteria.
Assessed several markets with relevance to the products proposed to be exported to suggest the top 5 countries.
Conducted a complete PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis to deliver successful results.

Our market study methods obtain the quantitative and qualitative data required to tweak business strategies and align it with market realities. With the help of our research experts, you can make informed decisions that safeguard your business, efficiently utilize resources and get the best results.

Our value propositions

At MARC, we ensure and work towards generating customised research reports by giving precedence to data, that it is accurate and relevant. By thoroughly understanding the target market and performing accurate data analysis we generate actionable roadmaps that can help our clientele align their business needs to positively sync with its environment.
B2B Market Research: We focus on identifying and gathering data from hard-to-reach decision makers as well as complex and niche markets.
Qualitative/ Quantitative Research Data: Quantitative data helps us understand broad trends and make larger observations while qualitative research gives us insights into opinions, behaviors, reasons, and motivations behind these decisions and habits.
Data Analytics: To provide insight and solutions to business and management problems, we understand the need to gather and analyze crucial and relevant data based on which these important decisions can be taken.
Customer Value Proposition: Our research also focuses on deriving a well-defined value proposition, through which we not only bring out differentiating factors but arrive at a product-market fit for our customers.

Our Expertise

At MARC, no stone is left unturned when it comes to obtaining data for a research study. We take pride in being one of the best market research companies in India and our expertise in the field.

Whether it may be through our own database or external sources, our research experts derive relevant data in-order to help you understand all that you need to know before making a business decision.

Market dynamics intelligence – market opportunities, drivers, restraints, trends, value chain and Porter’s five forces analysis.
Technology trends and regulatory landscape outlook.
Competitive intelligence – financial analysis, product benchmarking, and strategic developments including joint ventures, product launches, and mergers & acquisitions.
Regional, national, and global opportunities and attractiveness.
Market forecast, sizing and analysis: detailed coverage of the segment and sub-segments.

Case Study

We’re ready to answer your questions and take your brand to the next level.

Market Research - Case Study

Commercial Due Diligence

Key Findings: Scope of Service and Information Basis

MARC had been appointed to perform a commercial due diligence on an ABC Book Store & Press. The scope of the commercial diligence was limited to the Amazon Market Space.
To perform our work, we have relied on the data made available to us by the Client and our independent market analyses and research.
Based on the above, we present our report as under.

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