The Indian Fashion industry is one of the oldest sectors in India, with it’s heritage handloom traditions in weaving, design and jewellery making. We are also the 2nd largest exporter of textiles, as well as one of the largest exporters of gems & jewellery in the world. The domestic footwear & apparel market is worth USD 68 billion, with the gems & jewellery market worth USD 75 Billion as of 2017.

But if one has to understand the market, divided as it is into multiple segments (men’s wear, women’s wear, traditional wear, beach wear etc), and multiple types of markets (rural & urban), then detailed analysis is required.

MARC has over the years been researching this data in detail, across metro cities as well as smaller but growing towns like Hubbali, Belgaum, Goa etc.

Latest trends, market size, customer buying patterns, are just some of the aspects that we study in-depth, giving clients accurate data that can help in formulating strategy. These studies are essential for clients, when entering a new market, setting up a manufacturing unit or increasing stores in different markets. Our past studies for example  have shown, that different parameters like income, spending habits, lifestyles, influence customer spending patterns, making India a unique market.