Artificial Intelligence (AI) is not replacing consultants—it’s reshaping how they work. At research-focused firms like MARC Glocal, AI tools are helping accelerate discovery, sharpen insights, and deliver greater value in less time. As India’s consulting industry evolves, AI is becoming a competitive differentiator—not just a tool for efficiency, but a catalyst for deeper insights. AI-Powered Research: Faster, Richer, and More Focused Consulting has always depended on deep research and contextual understanding. With AI tools like ChatGPT, Notebook LM, Gemini, and Perplexity AI, consultants can now: Summarize complex documents Identify emerging themes Validate insights more quickly These tools don’t skip steps—they …