Market Research is a systematic gathering of data of people or companies – a market – these data are further analyzed to understand what a set of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customers. For any type of business, there’s a real need for market research. This is especially the case for small businesses, where the first few months can prove to be precarious. New businesses need the right kind of exposure to reach out to their target audience. The main goal is to get sales and customers as soon as possible and market research can ensure that those sales and customers don’t stop coming. These are the three reasons why market research is important, especially for smaller teams and businesses:  
  1. Clearer Business Opportunities
After you’ve done your market research, it’ll be clear to you whom you want to reach out to (your target customers), where you can reach them (your marketing channels), and what they’re interested in. Once you’ve defined these, you’ll be able to easily spot business opportunities.  
  1. Create Relevant Promotional Materials
Market Research will give a better idea of how to go about your promotional activities on social media and even what content to add in various platforms, through market research, you’ll know exactly what to do. Since target customers have already expressed all their wants, needs, and frustrations with you, you’ll know exactly what to address and how to address it when you start creating your marketing materials.  
  1. Outsell Competitors
With any kind of business, it is is very important to know your target audience and the business that knows their customers tend to win more and last longer in the industry. If you can beat your competitors at finding out your customers’ needs and you aim to fulfil those needs, you’ve got a better chance of standing out from the competition.